What counts as a qualified MSP lead?

Someone who responded positively to our outbound and fits your ICP - company size, industry, location, or whatever criteria we agree on before the campaign starts. No ambiguity, no disputes.

How are leads delivered?

Via email. Each lead comes with a full company and contact profile, all the info you need to reach them, and their actual response to our outreach so you know exactly what they said and why they're open.

How many leads should I expect?

Typical campaigns deliver 2-5 qualified leads per month, depending on your market size and ICP. We align on expectations on your onboarding call.

What's the commitment?

Flat $499/mo, with a 3-month minimum commitment - outbound needs that runway for email domains to warm up and campaigns to ramp. Month-to-month after that.

What kinds of businesses will you target for my MSP?

SMBs with 10-200 employees - the sweet spot for MSP contracts, and the exact profile we already know how to reach. On your onboarding call we align on your specific market and any verticals or companies you want to exclude.

Now accepting new clients in select markets

Qualified leads for your MSP sent straight to your inbox.

We run outbound to SMBs in your market and only pass you warm leads. No work on your end until they say yes.

Flat $499/mo·No setup fee·No work on your end

Book a Free Call See How It Works

Free 30-minute call. No commitment.

Before you book

Does my MSP qualify?

We only take on MSPs where we're confident we can deliver. Here's what a strong fit looks like.

Your contracts are worth the math

Your average managed services contract is at least $1,000/mo. One signed client more than covers the cost of this service.

You have capacity for new clients

You can actually take on new accounts. Leads handed to an MSP at capacity go nowhere - for both of us.

Someone picks up the phone

Warm leads go cold fast. When we hand one off, you or your sales person needs to be able to follow up the same day.

You can run a sales conversation

We get you in the room. You handle the close. Whether that's you or a dedicated sales rep, the capability needs to be there.

Not sure if you qualify? Book a call and we'll tell you honestly.

The division of labor

What we do. What you do.

We do

Build the list - we find the businesses in your market that match your ICP.
Warm the domains - dedicated sending infrastructure, ramped over weeks before a single campaign goes out.
Write the sequences - outreach copy written for managed IT buyers, not a generic template.
Send and follow up - every send, every follow-up, every day, without you touching it.
Handle the replies - we read them, sort them, and answer the opening questions.
Qualify the interest - only genuine intent gets passed on to you.

You do

Call a warm lead.

That is the whole list. Nothing happens on your end until someone has already said they are interested - then you pick up the phone, the same day.

Who runs this

A software engineer, not an agency.

I am a software engineer. I built the lead-finding, list-cleaning, and campaign tooling this service runs on - software no other marketing agency has access to, because it is not for sale.

That is why the price is a flat $499/mo instead of an hourly rate, and why I can be honest on a call about whether outbound will work for your market. I only work with MSPs.

Gavin - Software Engineer & Founder

“I highly recommend Gavin to anyone looking for a reliable and professional partner.”

Ben Harris - CEO, Lunar Cow Publishing

“This combination of skills make Gavin a rare commodity.”

Nate Bothwell - Owner, N8 Consulting

The format you receive

Fields composed for illustration. Real leads arrive with full contact details and the prospect's actual words.

Company: Ridgeline Dental Group
Contact: Operations Manager
Size: 34 employees, 3 locations
Current setup: No managed IT provider

Their reply

Yes - our server went down twice last month and we do not really have anyone to call. What does this cost for a practice our size?

“Within the first month we had a qualified meeting on the calendar. We closed it. That one deal covers this service for the rest of the year.”

John PenlandInfoTech CEO - Nashville, TN

The number, on the page.

Most agencies make you book a call to hear a number. Here it is.

$499/mo

Qualified MSP leads every month. 3-month minimum, then month-to-month. Typical campaigns deliver 2-5 qualified leads per month.

Larger markets can run multiple campaigns - ask about it on the call.

Book a Free Call